UXPrime: A Solution for Optimizing User Experience -
Efficient, Fast, and Economical
UXPrime is a solution developed in partnership with Harris Interactive, designed to continuously enhance user experience quality.
This solution has been developed by Usability Research experts to address the needs and constraints of teams responsible for designing digital interfaces:
- A reactive, agile, and iterative intervention approach
- Collaborative presentation of findings
- A synthetic and operational study report
- Reduced timelines and costs
The solution aims to provide project teams with expert consulting and high-performance evaluation methods, ensuring complete impartiality to facilitate and accelerate their decision-making regarding user experience.
The UXPrime solution is based on three essential and complementary types of intervention: On-Demand Expertise, Expert Evaluation, and User Testing. These services form a comprehensive and customizable system for optimizing digital usability.
UXPrime can be supplemented, following the same approach, with additional qualitative and quantitative evaluation methods, depending on specific needs.
UXPrime, a solution that applies to all stages of the design and life cycle of your digital interfaces
UXPrime was designed to integrate evaluation tools more easily, quickly, and iteratively for assessing your digital interfaces.
Two main methodologies are used to evaluate user experience: expert evaluation and user testing.
The goal of UXPrime is to help you continuously meet the expectations, needs, and behaviors of your users by offering them a qualitative and realistic digital experience.
This applies to:
- Existing and/or competing online interfaces,
- Interfaces in the form of mockups or prototypes,
- The finalized version of the interfaces before they are launched (beta testing).
UXPrime also offers expert usability support, both before and after the evaluation tools for your digital interfaces:
- Selection of the most suitable evaluation method based on the objectives and constraints of the project
- Addressing usability issues early in the design phases
- Verifying the testability of interfaces before evaluation
- Optimizing the use of evaluation results
- Monitoring the key insights gained from evaluations
UXPrime, a high-value solution
By facilitating rapid and regular evaluation of the user experience,
UXPrime contributes to the creation of a high-quality digital customer experience, offering your business a wide range of benefits:
Major competitive advantage
The quality of your customers' digital experience is a key differentiator and competitiveness factor.
Improvement of key performance indicators
A high-quality digital experience influences growth and profitability through indicators such as:
- Conversion rate
- Customer satisfaction
- Service quality and reliability
- Attrition rate
- User engagement
- Retention rate
- Net Promoter Score (NPS)
- Problem resolution time
- Return on investment (ROI)
- Customer acquisition cost (CAC)
Savings in design and production
The implementation of an iterative system for advice and usability evaluation of your digital interfaces makes your design
decisions more responsive and accurate.
This allows you to significantly reduce the number and frequency of corrective interventions needed to achieve a high-performance digital interface, thus optimizing production costs.
Expert evaluation
- The
"Flash" expert evaluation is an agile and rapid intervention format that allows our usability experts to interact directly with the project team remotely, within a short time frame, in order to address urgent evaluation needs.
- The "Essential" expert evaluation is an in-depth qualitative analysis process of your digital interfaces, whether they are already online or in the advanced design phase.
User testing
- Based on the principles of user testing and inspired by the design sprint methodology, the
“Flash” user test was designed to quickly identify and effectively analyze the main usability issues of a specific section of your digital interface during the design phase.
- The “Essential” user test is a central approach in the UXPrime solution, allowing you to observe and analyze the interactions of a panel of users representative of your target audience, in a realistic context.
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