Mastering user experience knowledge

Atomic UX Research represents an innovative and structured approach to optimizing the analysis of data gathered from user experience research.
By segmenting, classifying, and connecting this information, it enables the identification of emerging trends and maximizes their impact in strategic decision-making.

This approach, which links individual elements together, transcends traditional analysis methods, where each study often remains isolated. By interconnecting data, Atomic UX Research creates a comprehensive and cohesive view that enhances long-term learning.

Granular organization for a holistic vision

L'Atomic UX Researchis based on a structured division of data into four levels:

  1. User Experiences: “What They Did…”
    Actions observed among users.

  2. Facts: “What we learn is that…”
    Verified observations.

  3. Insights: “What makes us think that…”
    Interpretation of facts to draw lessons.

  4. Conclusions: “…so we’re going to do this.”
    Concrete actions based on insights.

This process clarifies information and facilitates user-centered decisions.

Innovation driven by experience and collaboration

The tools and practices associated with this methodology are still evolving, but their potential is already considerable.

Being a player in this pioneering approach, particularly in France, demonstratesa strong commitment to excellence in UX.


These tools allow you to:

  • Centralizeenriched data (facts, experiences, insights) in a UX knowledge base;
  • Connectthese data through logical and transversal relationships;
  • Tageach entry according to relevant criteria: subject, component, device, country, priority, etc.


Beyond their structuring, these databases ffacilitate collaboration between teams, the transmission of knowledge, and the sustainable exploitation of the results obtained.

The Benefits of Atomic UX Research

Adopting Atomic UX Research means be part of a dynamic of continuous improvement of the user experience through better knowledge management.


Here are the main benefits:

  1. Centralization of knowledge: the results of the studies are grouped together in a single, accessible place.
  2. Preservation of learning: insights no longer fall into oblivion or get lost in information silos.
  3. Easy sharing: teams can easily access data, promote exchange and strategic alignment.
  4. Efficiency gain: by avoiding unnecessary repetition of studies, we save time and resources, while improving the quality of UX deliverables.


    5. Atomic UX Research transforms the way UX teams work, analyze, and collaborate. By strategically structuring data, it provides a new dimension to user research, serving ever more relevant and impactful experiences.

A methodology adapted to contemporary challenges
In a context where digital experiences are becoming more complex and user expectations are evolving rapidly, Atomic UX Research responds to contemporary challenges by offering essential flexibility and adaptability.


By structuring data in a modular manner, this approach allows:easily integrate new information or insights, while maintaining a clear traceability of past decisions.


It also promotes a proactive approach, where teams can anticipate user needs and behaviors based on a constantly updated knowledge base.

This ability to evolve with its environment makes Atomic UX Research a lpowerful sink to maintain sustainable competitiveness in the market.

UX Research &

Atomic UX Research

Study and optimization of the user experience


Printemps des études - Paris

The major professional event of the research, data, insights’ sector


September 29 and 30, 2022

User experience
for passion!

UXOP and Harris Interactive have been pioneers in France in the observation and analysis of digital user experience.

It is thanks to this unique experience and expertise in UX Research that it seemed obvious and relevant to us to engage together in the creation of innovative and effective solutions for evaluating, optimizing and managing the quality of the user experience.


Today, it is with real pleasure that we support our clients, knowing that all the solutions we have designed will bring strong added value to their digital projects.

A new challenge opens up to us with the arrival of Atomic UX Research but once again we are happy and proud to have been pioneers in this field in France with R&D work initiated several years ago.

L’Atomic UX Research,

our projects

  • In addition to offering innovative UX Research study devices, we offer:support our customers in the implementation of a digital strategy oriented Atomic UX Research.

  • Development of a new version of LaJauge For go even further in the Atomic UX approach Research. Direct integration of study report results. A major advance in the creation and presentation of study reports.

  • Involving companies in our R&D work whether in terms of application to concrete projects, partnership or financing.
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