User experience expertise
Marc Badran
Founder and CEO of UXOP
UXOP is a consulting and research company specializing in Usability Research,
recognized for its commitment to the continuous and agile optimization of the digital user experience (UX). UXOP places the end user at the core of digital strategies, leveraging innovative methods and rigorous analysis of user behaviors and needs. This approach enables UXOP to help companies deliver intuitive, seamless, and impactful experiences that drive customer satisfaction and loyalty.
To address the challenges of responsiveness and efficiency, UXOP developed UXPrime in partnership with Harris Interactive. UXPrime is a comprehensive user experience optimization solution designed to be operational, fast, and cost-effective. It provides companies with accurate and immediate UX assessments, allowing them to adjust their products and services in real time. This innovation makes UX research accessible and actionable, even in environments where speed of implementation is critical.
Alongside his leadership at UXOP, Marc Badran has also made a significant impact as the
co-founder and Associate Director of Axance (2000–2011).
A pioneer in France in the observation and analysis of the digital user experience, Axance contributed to the introduction and structuring of user-centered design. Axance has been at the forefront of UX methodologies, paving the way for innovative user research practices and design approaches focused on the needs and expectations of end users.
This journey has enabled Marc to play a pivotal role in shaping UX standards in France and leaving a lasting influence on the digital strategies of numerous companies.
The partnership with Harris Interactive
After exploring several collaborations with digital agencies, UXOP chose to partner with the Harris Interactive Research Institute.
This strategic partnership enhances the respective UX Research capabilities of Harris Interactive and UXOP to provide our clients with
end-to-end support through agile and innovative research solutions, both qualitative and quantitative, for the optimization and management of user experience in France and internationally.
The customer experiences of UXOP and Harris Interactive
UXPrime: A Solution for Optimizing User Experience - Efficient, Fast, and Economical
UXPrime is a solution developed in partnership with Harris Interactive, designed to continuously enhance user experience quality.
This solution has been developed by Usability Research experts to address the needs and constraints of teams responsible for designing digital interfaces:
- A reactive, agile, and iterative intervention approach
- Collaborative presentation of findings
- A synthetic and operational study report
- Reduced timelines and costs
The solution aims to provide project teams with expert consulting and high-performance evaluation methods, ensuring complete impartiality to facilitate and accelerate their decision-making regarding user experience.
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