“Essential” user testing, the heart of the real experience

Why choose the “Essential” user test?

• In-depth qualitative analysis: the “Essential” user test offers a detailed evaluation of the main user journeys.
  
  
• Friction point detection: This approach identifies critical obstacles that impact the user experience.
  
  
• Fast and relevant optimization: it allows effective adjustments to be made to quickly improve user satisfaction.

Direct access to real interactions
The project team can follow the test sessions remotely, offering a unique immersion in the reality of user interactions.

This active participation not only allows observe the issues in real timel, but also of chat with the expert between each session to gather immediate insights.

Session progress: immersion and precision

1. Free exploration
   Users begin with a phase of spontaneous exploration of the interface. This stage highlights their first impressions and instinctive navigation, thus revealing the initial strengths and weaknesses of the interface.
   
   
2. Guided missions
   Participants then complete predefined missions, listed in a structured animation guide. This phase allows for the examination of specific functional and visual aspects, while assessing critical pathways in a targeted manner.

The benefits of user testing “Essential"

• Quickly identify critical usability issues.
• Improve the most strategic user journeys.
• Optimize the user experience by aligning the interface with real user expectations.
• Engage the project team in a user-oriented collaborative dynamic.
  
  

By choosing user testing "Essential", you invest in a structured approach focused on the needs of your users, guaranteeing concrete and measurable results for your digital projects.

Expert analysis and restitution of results

The usability expert analyzes the observations collected during testing and identifies major usability issues. Each problem is classified according to its severity and its impact on the three key dimensions of user experience:efficiency,efficiencyAndsatisfaction. The analysis also takes into account theutilityof the interface, based on the expectations and needs expressed by users.

The results are divided into three key stages:

1. Hot debrief
   At the end of the sessions, an immediate exchange allows the initial lessons to be shared with the project team.
   
   
2. Summary and operational report
   The expert formalizes the observations in a clear and actionable report, including prioritized recommendations to guide improvements.
   
   
3. Restitution workshop
   A remote collaborative workshop is organized to present the results, answer the team's questions and define priority actions together.